Harte Hanks Stock Performance

HHS Stock  USD 3.00  0.07  2.39%   
Harte Hanks has a performance score of 1 on a scale of 0 to 100. The company retains a Market Volatility (i.e., Beta) of 0.66, which attests to possible diversification benefits within a given portfolio. As returns on the market increase, Harte Hanks' returns are expected to increase less than the market. However, during the bear market, the loss of holding Harte Hanks is expected to be smaller as well. Harte Hanks right now retains a risk of 3.67%. Please check out Harte Hanks value at risk, as well as the relationship between the skewness and day median price , to decide if Harte Hanks will be following its current trending patterns.

Risk-Adjusted Performance

Weak

 
Weak
 
Strong
Compared to the overall equity markets, risk-adjusted returns on investments in Harte Hanks are ranked lower than 1 (%) of all global equities and portfolios over the last 90 days. In spite of comparatively stable technical indicators, Harte Hanks is not utilizing all of its potentials. The current stock price uproar, may contribute to short-horizon losses for the private investors. ...more

Actual Historical Performance (%)

Five Day Return
(3.62)
Year To Date Return
(4.25)
Ten Year Return
(90.84)
All Time Return
(92.07)
Last Split Factor
1:10
Dividend Date
2018-02-01
Ex Dividend Date
2016-02-26
Last Split Date
2018-02-01
1
Insider Trading
11/28/2025
2
Acquisition by Radoff Bradley Louis of 27861 shares of Harte Hanks at 3.23 subject to Rule 16b-3
12/09/2025
3
Court Rejects HHSs Motion to Dismiss Lawsuit Brought by Leading Public Health Groups Against HHS Immunization Schedule Changes, ACIP Reconstitution
01/07/2026
Begin Period Cash Flow18.9 M
Total Cashflows From Investing Activities-3.7 M

Harte Hanks Relative Risk vs. Return Landscape

If you would invest  292.00  in Harte Hanks on November 12, 2025 and sell it today you would earn a total of  1.00  from holding Harte Hanks or generate 0.34% return on investment over 90 days. Harte Hanks is generating 0.0715% of daily returns assuming volatility of 3.6699% on return distribution over 90 days investment horizon. In other words, 32% of stocks are less volatile than Harte, and above 99% of all equities are expected to generate higher returns over the next 90 days.
  Expected Return   
       Risk  
Considering the 90-day investment horizon Harte Hanks is expected to generate 4.53 times more return on investment than the market. However, the company is 4.53 times more volatile than its market benchmark. It trades about 0.02 of its potential returns per unit of risk. The Dow Jones Industrial is currently generating roughly 0.08 per unit of risk.

Harte Hanks Target Price Odds to finish over Current Price

The tendency of Harte Stock price to converge on an average value over time is a known aspect in finance that investors have used since the beginning of the stock market for forecasting. However, many studies suggest that some traded equity instruments are consistently mispriced before traders' demand and supply correct the spread. One possible conclusion to this anomaly is that these stocks have additional risk, for which investors demand compensation in the form of extra returns.
Current PriceHorizonTarget PriceOdds to move above the current price in 90 days
 3.00 90 days 3.00 
about 63.6
Based on a normal probability distribution, the odds of Harte Hanks to move above the current price in 90 days from now is about 63.6 (This Harte Hanks probability density function shows the probability of Harte Stock to fall within a particular range of prices over 90 days) .
Considering the 90-day investment horizon Harte Hanks has a beta of 0.66. This usually indicates as returns on the market go up, Harte Hanks average returns are expected to increase less than the benchmark. However, during the bear market, the loss on holding Harte Hanks will be expected to be much smaller as well. Additionally Harte Hanks has an alpha of 5.0E-4, implying that it can generate a 5.22E-4 percent excess return over Dow Jones Industrial after adjusting for the inherited market risk (beta).
   Harte Hanks Price Density   
       Price  

Predictive Modules for Harte Hanks

There are currently many different techniques concerning forecasting the market as a whole, as well as predicting future values of individual securities such as Harte Hanks. Regardless of method or technology, however, to accurately forecast the stock market is more a matter of luck rather than a particular technique. Nevertheless, trying to predict the stock market accurately is still an essential part of the overall investment decision process. Using different forecasting techniques and comparing the results might improve your chances of accuracy even though unexpected events may often change the market sentiment and impact your forecasting results.
Hype
Prediction
LowEstimatedHigh
0.153.006.67
Details
Intrinsic
Valuation
LowRealHigh
2.866.5310.20
Details
1 Analysts
Consensus
LowTargetHigh
15.9317.5019.43
Details
Please note, it is not enough to conduct a financial or market analysis of a single entity such as Harte Hanks. Your research has to be compared to or analyzed against Harte Hanks' peers to derive any actionable benefits. When done correctly, Harte Hanks' competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy toward taking a position in Harte Hanks.

Harte Hanks Risk Indicators

For the most part, the last 10-20 years have been a very volatile time for the stock market. Harte Hanks is not an exception. The market had few large corrections towards the Harte Hanks' value, including both sudden drops in prices as well as massive rallies. These swings have made and broken many portfolios. An investor can limit the violent swings in their portfolio by implementing a hedging strategy designed to limit downside losses. If you hold Harte Hanks, one way to have your portfolio be protected is to always look up for changing volatility and market elasticity of Harte Hanks within the framework of very fundamental risk indicators.
α
Alpha over Dow Jones
0.0005
β
Beta against Dow Jones0.66
σ
Overall volatility
0.23
Ir
Information ratio -0.0082

Harte Hanks Alerts and Suggestions

In today's market, stock alerts give investors the competitive edge they need to time the market and increase returns. Checking the ongoing alerts of Harte Hanks for significant developments is a great way to find new opportunities for your next move. Suggestions and notifications for Harte Hanks can help investors quickly react to important events or material changes in technical or fundamental conditions and significant headlines that can affect investment decisions.
Harte Hanks had very high historical volatility over the last 90 days
The company reported the last year's revenue of 185.24 M. Reported Net Loss for the year was (30.3 M) with profit before taxes, overhead, and interest of 27.86 M.
Harte Hanks has about 10.57 M in cash with (2.99 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.5.
Harte Hanks has a poor financial position based on the latest SEC disclosures
Roughly 47.0% of the company shares are held by company insiders
Latest headline from prnewswire.com: Insider Trading

Harte Hanks Price Density Drivers

Market volatility will typically increase when nervous long traders begin to feel the short-sellers pressure to drive the market lower. The future price of Harte Stock often depends not only on the future outlook of the current and potential Harte Hanks' investors but also on the ongoing dynamics between investors with different trading styles. Because the market risk indicators may have small false signals, it is better to identify suitable times to hedge a portfolio using different long/short signals. Harte Hanks' indicators that are reflective of the short sentiment are summarized in the table below.
Common Stock Shares Outstanding7.3 M
Cash And Short Term Investments9.9 M

Harte Hanks Fundamentals Growth

Harte Stock prices reflect investors' perceptions of the future prospects and financial health of Harte Hanks, and Harte Hanks fundamentals are critical determinants of its market performance. Overall, investors pay close attention to revenue and earnings growth, profit margins, and debt levels. These fundamentals can have a significant impact on Harte Stock performance.

About Harte Hanks Performance

Assessing Harte Hanks' fundamental ratios provides investors with valuable insights into Harte Hanks' financial health and overall profitability. This information is crucial for making informed investment decisions. A high ROA would indicate that the Harte Hanks is effectively leveraging its assets and equity to generate significant profits, making it an appealing investment. Conversely, low Return on Assets could signal underlying management issues in assets and equity, indicating a necessity for operational refinements. Please also refer to our technical analysis and fundamental analysis pages.
Last ReportedProjected for Next Year
Days Of Inventory On Hand 0.39  0.37 
Return On Tangible Assets(0.35)(0.33)
Return On Capital Employed 0.04  0.05 
Return On Assets(0.34)(0.33)
Return On Equity(1.61)(1.69)

Things to note about Harte Hanks performance evaluation

Checking the ongoing alerts about Harte Hanks for important developments is a great way to find new opportunities for your next move. Stock alerts and notifications screener for Harte Hanks help investors to be notified of important events, changes in technical or fundamental conditions, and significant headlines that can affect investment decisions.
Harte Hanks had very high historical volatility over the last 90 days
The company reported the last year's revenue of 185.24 M. Reported Net Loss for the year was (30.3 M) with profit before taxes, overhead, and interest of 27.86 M.
Harte Hanks has about 10.57 M in cash with (2.99 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.5.
Harte Hanks has a poor financial position based on the latest SEC disclosures
Roughly 47.0% of the company shares are held by company insiders
Latest headline from prnewswire.com: Insider Trading
Evaluating Harte Hanks' performance can involve analyzing a variety of financial metrics and factors. Some of the key considerations to evaluate Harte Hanks' stock performance include:
  • Analyzing Harte Hanks' financial statements, including its income statement, balance sheet, and cash flow statement, helps in understanding its overall financial health and growth potential.
  • Getting a closer look at valuation ratios like price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio help in understanding whether Harte Hanks' stock is overvalued or undervalued compared to its peers.
  • Examining Harte Hanks' industry or sector and how it is performing can give you an idea of its growth potential and how it is positioned relative to its competitors.
  • Evaluating Harte Hanks' management team can have a significant impact on its success or failure. Reviewing the track record and experience of Harte Hanks' management team can help you assess the Company's leadership.
  • Pay attention to analyst opinions and ratings of Harte Hanks' stock. These opinions can provide insight into Harte Hanks' potential for growth and whether the stock is currently undervalued or overvalued.
It's essential to remember that evaluating Harte Hanks' stock performance is not an exact science, and many factors can impact Harte Hanks' stock market price. Therefore, it's also important to diversify your portfolio and not rely solely on one company or stock for your investments.

Additional Tools for Harte Stock Analysis

When running Harte Hanks' price analysis, check to measure Harte Hanks' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harte Hanks is operating at the current time. Most of Harte Hanks' value examination focuses on studying past and present price action to predict the probability of Harte Hanks' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harte Hanks' price. Additionally, you may evaluate how the addition of Harte Hanks to your portfolios can decrease your overall portfolio volatility.